Associate, Campaign Operations Manager - Publicis Groupe, Epsilon

• Design, launch, and optimize mobile, display and video campaigns to drive engagement and conversions.
• Implement and test site tagging strategies to analyze user behaviour and measure campaign effectiveness.
• Launched an automation team, streamlining internal processes and campaign launches. Saving time on mundane, but important tasks.
• Troubleshoot technical issues with new product releases, ensuring seamless user experience and optimal campaign performance.
• Validate campaign set-ups in pre-launch and post-launch phases to ensure compliance with requirements, ensuring high-quality results.

Marketing & Sales Graduate - SharpCloud

• Successfully piloted an SEO campaign, driving increased organic traffic, driving numerous keywordsto the top of search engine result pages.
• Piloted online campaigns promoting online events, new product launches, and product updates to both new and existing customers, resulting in increased brand awareness and engagement.
• Conducted market research through interviews and focus groups, gathering feedback and presenting insight to stakeholder.

Market Research Assistant - Focus Forward

• Started as a recruiter, screening respondents to ensure the panel was filled with the correct individuals.
• Transitioned into an assistant role, where I helped prepare questionnaires, analyzed data and presented results to stakeholders.

Internal Marketing Intern - Robbins Rehabilitation West

• Led the digital marketing initiative resulting in increased organic website traffic. Including SEO, blog ideation, website management, and data analysis.

Middlesex University

Master of Science: Strategic Marketing

Susquehanna University

Bachelor of Science: Marketing